It is the Complementary Healthcare Council’s mission to improve public health and wellbeing through education and information on the use of complementary healthcare products, to support and enhance a robust, vital and sustainable complementary healthcare products industry and to support the ethical and responsible promotion of complementary healthcare products.  Australian complementary medicines are regulated through a comprehensive series of processes from manufacturing through to marketing and specific controls are placed on the advertising of therapeutic goods to consumers, including complementary healthcare products, medicines, and medical devices to ensure advertisements are truthful, appropriate and not misleading.  This section provides information on how complementary healthcare products may be advertised and how concerns about advertising material related to those products can be raised.