Advertising

It is the Complementary Healthcare Council’s aim to improve public health and wellbeing through education and information on the use of complementary healthcare products, to support and enhance a robust, vital and sustainable complementary healthcare products industry and to support the ethical and responsible promotion of complementary healthcare products.  Australian complementary medicines are regulated through a comprehensive series of processes from manufacturing through to marketing and specific controls are placed on the advertising of therapeutic goods to consumers, including complementary healthcare products, medicines, and medical devices to ensure advertisements are truthful, appropriate and not misleading.  This section provides information on how complementary medicines may be advertised and how concerns about advertising material related to those products can be raised.


Important Information for Sponsors - Advertising to Healthcare Professionals

The Complementary Healthcare Council has recently been contacted by the Therapeutic Goods Administration (TGA) over concerns about the inappropriate advertising of complementary medicine products to various healthcare professionals.

By clicking here you can view a chc information sheet and proposed timeline for industry compliance to the legislative requirements. it is highly important that all companies who currently advertise or are planning to advertise to healthcare professionals read this information.


Useful Information for Advertisers

Regulating the Advertising of Therapeutic Goods *
A presentation providing information about one of the specific advertising requirements of the Therapeutic Goods Act 1989 (The Act) and the concern the TGA has with certain promotional activities which are occurring in the marketplace.  Click here to view the presentation.

The Therapeutic Good Advertising Code Explained *
A presentation that provides information about what is regulated under the Therapeutic Goods Advertising Code (TGAC) and what are some implications of direct to consumer advertising.  It also provides some education and inside knowledge about the procedures applying to the TGAC.  Click here to view the presentation

Healthcare Practitioner Products - Advertising Provisions
The CHC has been liaising with the Advertising Section of the TGA in relation to growing concern over inappropriate advertising to various healthcare practitioners - for more information

Health Claims for Fruit Juices - what can I say?
The CHC, in collaboration with the Direct Selling Association of Australia (DSAA), developed an information flyer for industry in response to the growing concerns of ‘therapeutic’ and ‘health’ claims being made about fruit/vegetable juices.


*These presentation papers are provided on the TGA's website solely for the purpose of indicating or suggesting what TGA representatives spoke about to the various conferences and seminars which they relate.  The papers are not legislative in nature and should not be taken to be statements of law or policy in any way.